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Co-creation in higher education: towards a conceptual model

journal contribution
posted on 2018-01-01, 00:00 authored by Mollie DollingerMollie Dollinger, J Lodge, H Coates
Co-creation in higher education: towards a conceptual model

History

Journal

Journal of Marketing for Higher Education

Volume

28

Issue

2

Pagination

210 - 231

Publisher

Taylor & Francis

Location

London, Eng.

Publisher DOI

ISSN

0884-1241

eISSN

1540-7144

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

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Co-creation in higher education: towards a conceptual model
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Categories

Keywords

Value co-creationhigher educationmarketizationco-productionvalue-in-useSocial SciencesBusinessEducation & Educational ResearchBusiness & EconomicsCUSTOMER PARTICIPATIONSTUDENT SATISFACTIONUNIVERSITY IMAGECOLLEGE FACULTYDOMINANT LOGICPERCEPTIONSCONSUMERSQUALITYCOPRODUCTIONEXPERIENCE

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