Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development

Polonsky, Michael; Gupta, S

Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development

https://hdl.handle.net/10779/DRO/DU:27092509

journal contribution

posted on 2025-05-22, 06:13 authored by Michael PolonskyMichael Polonsky, S Gupta

Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development

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1.
DOI - Is version of https://doi.org/10.1080/1051712X.2024.2391792

Location

London, Eng.

Open access

Yes

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Journal

Journal of Business-to-Business Marketing

Volume

32

Pagination

187-206

ISSN

1051-712X

eISSN

1547-0628

Issue

2

Publisher

Taylor & Francis

Publication URL

http://dx.doi.org/10.1080/1051712x.2024.2391792

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Keywords

B2B Business BUSINESS Business & Economics co-created value COOPERATION FIRMS INNOVATION MODEL NETWORK new product development Social Sciences Strategic intent strategic opportunities

Licence

CC BY-NC-ND 4.0

Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development

History

Related Materials

Location

Open access

Language

Publication classification

Journal

Volume

Pagination

ISSN

eISSN

Issue

Publisher

Publication URL

Usage metrics

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Keywords

Licence

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