Deakin University
Browse

Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development

journal contribution
posted on 2024-09-24, 02:15 authored by Michael PolonskyMichael Polonsky, S Gupta
Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development

History

Journal

Journal of Business-to-Business Marketing

Volume

ahead-of-print

Location

Abingdon, Eng.

Publisher DOI

ISSN

1051-712X

eISSN

1547-0628

Language

en

Publication classification

C1 Refereed article in a scholarly journal

Issue

ahead-of-print

Publisher

Routledge

Publication URL

Usage metrics

    Research Publications

    Categories

    Keywords

    B2BBusinessBUSINESSBusiness & Economicsco-created valueCOOPERATIONFIRMSINNOVATIONMODELNETWORKnew product developmentSocial SciencesStrategic intentstrategic opportunities

    Licence

    All Rights Reserved

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC