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Common mistakes in designing and implementing service guarantees

Version 2 2024-09-20, 00:01
Version 1 2014-10-28, 10:33
journal contribution
posted on 2024-09-20, 00:01 authored by R McColl, J Mattsson
Common mistakes in designing and implementing service guarantees

History

Journal

Journal of services marketing

Volume

25

Pagination

451-461

Location

Bingley, England

ISSN

0887-6045

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2011, Emerald Group Publishing

Issue

6

Publisher

Emerald