Common sense versus intuition in management decision-making

The increasingly complex organisational environment has made certainty in decision-making difficult. Sometimes careful consideration comes before decisions, but sometimes rushed decisions are made. Successful outcomes can often follow from either process, but exactly why each approach works needs to be examined. A return to the epistemological bases of common sense and intuition can help to clarify the decision process for managers in the current environment. The paper starts with perspectives on the similarities and differences between common sense and intuition, drills down to the rational and empirical foundations of each, and then introduces a decision-making matrix that portrays the conceptual basis of intuition and common sense in the actions and reactions of the decision-makers. Primarily, this is a theoretical paper incorporating literature review and authors’ analysis of the interaction of common sense and intuition when making decisions. We conclude that it is pertinent to accept intuition as a valuable complement to common sense, and it is anticipated that the different perspective can facilitate the merging of critical countervailing concepts in the management decision-making process.