Community attitudes toward urban possums in Victoria were examined. 500 questionnaires were sent to a random sample of residents from metropolitan Melbourne (n=103) as well as people who had had experiences with possums (n=340). Negative attitudes toward possums were found to exist in the community and these attitudes were not restricted to those who have had problems with possums. However, the extent of possum problems may be less than commonly believed, as over half of the respondents to newspaper stories calling for people with ‘possum experiences’ reported positive experiences with possums. Increasing media emphasis on positive experiences with possums and school-based education programs are identified as possible strategies for reducing conflicts and learning to live with possums in urban environments.