Comparing methods of brand image measurement
journal contribution
posted on 2006-01-01, 00:00 authored by Carl Driesener, J RomaniukComparing methods of brand image measurement
History
Journal
International journal of market researchVolume
48Issue
6Pagination
681 - 698Publisher
World Advertising Research CenterLocation
London, Eng.ISSN
1470-7853Language
engPublication classification
C1.1 Refereed article in a scholarly journalUsage metrics
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