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Comparing methods of brand image measurement

journal contribution
posted on 2006-01-01, 00:00 authored by Carl Driesener, J Romaniuk
Comparing methods of brand image measurement

History

Journal

International journal of market research

Volume

48

Issue

6

Pagination

681 - 698

Publisher

World Advertising Research Center

Location

London, Eng.

ISSN

1470-7853

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

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    Research Publications

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    Keywords

    UntaggedInformation Systems

    Licence

    All Rights Reserved

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