Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

Volkov, M; Harker, D; Harker, M

Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

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posted on 2024-09-19, 23:38 authored by M Volkov, D Harker, M Harker

Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

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DOI - Is version of https://doi.org/10.1108/07363760210433636

Location

Bradford, England

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2002, MCB UP Limited

Journal

Journal of consumer marketing

Volume

19

Pagination

319-332

ISSN

0736-3761

Issue

4

Publisher

Emerald Group Publishing Ltd

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Keywords

complaints consumer behaviour advertising Australia 150599 Marketing not elsewhere classified

Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

History

Related Materials

Location

Language

Notes

Publication classification

Copyright notice

Journal

Volume

Pagination

ISSN

Issue

Publisher

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