Conceptualising brand salience using memory theory
journal contribution
posted on 2003-11-01, 00:00 authored by Julian Vieceli, F AlpertConceptualising brand salience using memory theory
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Journal
Australasian journal of market researchVolume
11Issue
2Pagination
32 - 38Publisher
Market Research Society of AustraliaLocation
North Sydney, N.S.W.ISSN
1325-4634Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2003Usage metrics
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