Conceptualising brand salience using memory theory

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journal contribution

posted on 2003-11-01, 00:00 authored by Julian Vieceli, F Alpert

Australasian journal of market research

11

2

32 - 38

Market Research Society of Australia

North Sydney, N.S.W.

1325-4634

eng

C1 Refereed article in a scholarly journal

2003