Conducting field research in retail stores: a meandering path to a successful research project

journal contribution

posted on 2024-06-13, 08:34 authored by S Minahan, P Huddleston, B Behe, R Fernandez

Conducting field research in retail stores: a meandering path to a successful research project

History

Journal

International review of retail distribution and consumer research

Volume

23

Pagination

189-203

Location

Abingdon, England

ISSN

0959-3969

eISSN

1466-4402

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2013, Taylor & Francis

Issue

2

Publisher

Taylor & Francis

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Categories

Keywords

field research eye-tracking retail stores research methods 150505 Marketing Research Methodology 910403 Marketing

Licence

All Rights Reserved

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