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Conducting field research in retail stores: a meandering path to a successful research project

journal contribution
posted on 2013-05-01, 00:00 authored by Stella Minahan, P Huddleston, B Behe, R Fernandez
Conducting field research in retail stores: a meandering path to a successful research project

History

Journal

International review of retail distribution and consumer research

Volume

23

Issue

2

Pagination

189 - 203

Publisher

Taylor & Francis

Location

Abingdon, England

ISSN

0959-3969

eISSN

1466-4402

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2013, Taylor & Francis

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