Conserving biodiversity is of utmost importance on a global scale. Species conservation, however, is a challenging task, which is often compounded by a lack of knowledge of target species. New advances in information technology and molecular techniques, however, are enabling conservation biologists to obtain large amounts of data quickly, which will certainly aid in assigning conservation priorities. This article reviews the use of genetics in conservation biology and highlights, using the Powerful Owl Ninox strenua as an example, how DNA can be a valuable source of data.