Deakin University

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Constitutional Freedoms and Statutory Executive Powers

journal contribution
posted on 2023-02-28, 04:02 authored by Janina Boughey, Anne Carter
Professional sport teams operate within an increasingly complex institutional environment and are required to often confront incompatible prescriptions from multiple institutional logics, such as performance and commercial goals (i.e., business logics) relative to community development and altruistic goals (i.e., social logics). The aim of this research is to investigate the influence of institutional complexity on managers perceptions of community-oriented practices across 12 professional teams within a single Australian sport league. Using Raynard’s (2016) configurations of institutional complexity, we identify two types of hybrid responses that professional teams utilise to address multiple logics: aligned and segregated. When community managers perceived social logics to be aligned with business logics, community activities were more aligned with commercial organisational outcomes such as brand, fan and sponsorship benefits. Alternatively, when managers perceived social logics to be segregated from business logics, community activities were more autonomous from commercial drivers, allowing a greater focus on community development outcomes including education, health and increased trust. Theoretically, our research adds to institutional logic scholarship by showing that multiple logics can be compatible with each other, central logics influence peripheral logics and organisational responses to institutional complexity can vary within a professional sport league.



SSRN Electronic Journal