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Consumer ethics in the European Union: a comparison of Northern and Southern views
journal contribution
posted on 2001-05-01, 00:00 authored by Michael PolonskyMichael Polonsky, P Q Brito, J Pinto, N Higgs-KleynThere is a growing interest in understanding consumer ethical actions in relation to their dealings with firms. This paper examines whether there are differences between Northern and Southern European Union (EU) consumers' perceptions of ethical consumer behaviour using Muncy and Vitell's (1992) Consumer Ethics Scale (CES). The study samples 962 university students across four Northern EU countries (Germany, Denmark, Scotland, The Netherlands) and four Southern EU countries (Portugal, Spain, Italy, Greece). Some differences are identified between the two samples, which might question the ability of organisations to consider the EU as one homogeneous market.
History
Journal
Journal of business ethicsVolume
31Issue
2Pagination
117 - 130Publisher
Kluwer Academic PublishersLocation
Dordrecht, The NetherlandsPublisher DOI
ISSN
0167-4544eISSN
1573-0697Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2001, Kluwer Academic PublishersUsage metrics
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