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Consumer motivations to create alternative consumption platforms

journal contribution
posted on 01.08.2020, 00:00 authored by D N Bajaj, Marion SteelMarion Steel, Steve Ogden, K Rahman
Consumer motivations to create alternative consumption platforms

History

Journal

Australasian Marketing Journal

Volume

28

Issue

3

Pagination

50 - 57

Publisher

Elsevier

Location

Amsterdam, The Netherlands

ISSN

1441-3582

eISSN

1839-3349

Language

eng

Publication classification

C1 Refereed article in a scholarly journal; C Journal article