Consumer self-confidence in green foods: an investigation of the role of ecolabels using the theory of planned behavior and market segmentation
Version 2 2024-06-13, 11:39
Version 1 2021-01-01, 00:00
journal contribution
posted on 2024-06-13, 11:39 authored by C D’Souza, M Taghian, V Apaolaza, P Hartmann, A Brouwer, B ChowdhuryConsumer self-confidence in green foods: an investigation of the role of ecolabels using the theory of planned behavior and market segmentation
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