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Consumers' attitudes towards imported food products
The effects of country of origin on New Zealand consumers' perceptions of food product attributes, including nutritional value, safety, quality, taste, price, value for money, and environmental impact were investigated. A random population survey of shoppers (n = 315) compared attributes of food products from six countries to those produced in New Zealand. Principal component analyses were used to identify underlying dimensions of attributes and overall product perceptions. Subsequently, stepwise regression analyses were used to assess predictors of these perceptions. Consumers' perceptions differed according to product-related and intrinsic consumer factors. The penetration of imported products in the market, the level of economic development of the exporting country, and the similarity of the culture of the exporting country were key product-related influences. Ethnocentrism, consumers' interest in foreign cultures, income, education, age and sex were the main consumer factors which influenced their perceptions of foreign food products.
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Journal
Food quality and preferenceVolume
9Issue
6Pagination
431 - 441Publisher
ElsevierLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
0950-3293Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1998, ElsevierUsage metrics
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