Deakin University
Browse

File(s) under permanent embargo

Consumers' health perceptions of three types of milk: a survey in Australia

journal contribution
posted on 2003-02-01, 00:00 authored by A Bus, Tony WorsleyTony Worsley
A survey was conducted among 345 randomly selected shoppers in Melbourne, Australia, to identify their perceptions of the healthiness of whole milk, reduced fat milk and soy milk and to investigate demographic influences on health perceptions and types of milk consumption. The survey revealed major differences in shoppers' perceptions of the three types of milk along the themes of bone health, weight control, disease prevention, and, allergy and disease causation. Generally whole milk was perceived more negatively than soy or reduced fat milk. There were few demographic differences in the shoppers' perceptions of the three products. Reported consumption of reduced fat milk was more frequent among women and elderly people, and whole milk consumption was positively related to parenthood. The findings suggest that previous marketing and education campaigns have been effective but the widespread uncertainty and erroneous beliefs about milk products suggest that many consumers have not assimilated new findings about milk products. This represents a challenge for industry and public health practitioners.

History

Journal

Appetite

Volume

40

Issue

2

Pagination

93 - 100

Publisher

Academic Press

Location

London, England

ISSN

0195-6663

eISSN

1095-8304

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2003, Elsevier Science Ltd