Cooling off and backing out: understanding consumer decisions to rescind a product purchase

journal contribution

posted on 2014-01-01, 00:00 authored by B Sparks, G Bradley, G Jennings, Nicole Johnston

Cooling off and backing out: understanding consumer decisions to rescind a product purchase

History

Journal

Journal of business research

Volume

67

Issue

1

Pagination

2903 - 2910

Publisher

Elsevier

Location

New York, N. Y.

Publisher DOI

https://doi.org/10.1016/j.jbusres.2012.06.003

ISSN

0148-2963

eISSN

1873-7978

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

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Categories

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Keywords

buyer regret consumer protection cooling-off period emotions rescind timeshare

Licence

All Rights Reserved

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