Corporate apologies are effective because reform signals are weighted more heavily than culpability signals

Hornsey, MJ; Chapman, CM; La Macchia, Stephen; Loakes, J

Corporate apologies are effective because reform signals are weighted more heavily than culpability signals

https://hdl.handle.net/10779/DRO/DU:25602120

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posted on 2024-04-15, 05:14 authored by MJ Hornsey, CM Chapman, Stephen La MacchiaStephen La Macchia, J Loakes

Corporate apologies are effective because reform signals are weighted more heavily than culpability signals

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DOI - Is version of https://doi.org/10.1016/j.jbusres.2024.114620

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Amsterdam, The Netherlands

Language

eng

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C1 Refereed article in a scholarly journal

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Journal of Business Research

Volume

177

Article number

114620

Pagination

1-11

ISSN

0148-2963

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1873-7978

Publisher

Elsevier

Publication URL

http://dx.doi.org/10.1016/j.jbusres.2024.114620

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Corporate apologies are effective because reform signals are weighted more heavily than culpability signals

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