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Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach

journal contribution
posted on 2014-01-01, 00:00 authored by P Puncheva-Michelotti, Rod McColl, Andrea VocinoAndrea Vocino, M Michelotti
Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach

History

Journal

Journal of strategic marketing

Volume

22

Issue

6

Pagination

471 - 493

Publisher

Taylor & Francis

Location

Abingdon, Eng.

Publisher DOI

ISSN

1466-4488

eISSN

0965-254X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2014, Taylor & Francis

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    Keywords

    corporate patriotismcorporate reputationstakeholder identitiesSocial SciencesBusinessBusiness & EconomicsCONSUMER ETHNOCENTRISMSOCIAL-RESPONSIBILITYORGANIZATIONAL LEGITIMACYSCALE DEVELOPMENTIDENTITYIMPACTIDENTIFICATIONINVESTMENTCUSTOMEREMPLOYER

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    All Rights Reserved

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