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Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach

journal contribution

posted on 2014-01-01, 00:00 authored by P Puncheva-Michelotti, Rod McColl, Andrea VocinoAndrea Vocino, M Michelotti

Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach

History

Journal

Journal of strategic marketing

Volume

22

Issue

6

Pagination

471 - 493

Publisher

Taylor & Francis

Location

Abingdon, Eng.

Publisher DOI

https://doi.org/10.1080/0965254X.2014.885989

ISSN

1466-4488

eISSN

0965-254X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2014, Taylor & Francis

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Keywords

corporate patriotism corporate reputation stakeholder identities Social Sciences Business Business & Economics CONSUMER ETHNOCENTRISM SOCIAL-RESPONSIBILITY ORGANIZATIONAL LEGITIMACY SCALE DEVELOPMENT IDENTITY IMPACT IDENTIFICATION INVESTMENT CUSTOMER EMPLOYER

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All Rights Reserved

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