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Corporate reputation and perceived risk in professional engineering services

Version 2 2024-06-18, 01:49
Version 1 2017-08-03, 10:58
journal contribution
posted on 2024-06-18, 01:49 authored by MT Ewing, A Caruana, E Rinson Loy
The importance of corporate reputation is widely acknowledged in both contemporary and academic business writings. While reputation is a difficult concept to measure, managers frequently assume a positive relationship between business performance and corporate reputation. The literature avers that from a client's perspective, a healthy reputation may act as a risk suppresser. In this empirical study, the nature of corporate reputation and risk aversion in professional engineering consultancies is examined. Findings support a three-dimensional reputation construct, but there is no evidence to suggest that a good corporate reputation reduces clients’ perceived risk. Implications are drawn, limitations noted and directions offered for ongoing research.

History

Journal

Corporate communications: an international journal

Volume

4

Pagination

121-128

Location

Bingley, Eng.

ISSN

1356-3289

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1999, MCB University Press

Issue

3

Publisher

Emerald Group Publishing

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