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Corporate reputation in the People’s Republic of China: a B2B perspective

journal contribution

posted on 2010-01-01, 00:00 authored by Mike Ewing, L Windisch, F Newton

Corporate reputation in the People’s Republic of China: a B2B perspective

History

Journal

Industrial Marketing Management

Volume

39

Issue

5

Pagination

728 - 736

Publisher

Elsevier

Location

New York, NY

Publisher DOI

https://doi.org/10.1016/j.indmarman.2010.02.011

ISSN

0019-8501

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2010, Elsevier

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Keywords

Corporate reputation China Business-to-business Multi-source case studies Social Sciences Business Management Business & Economics CONSUMER NATIONALISM CONTEXT IMAGE IDENTITY MARKET

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All Rights Reserved

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