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Corporate social responsibility in McDonald’s Australia

journal contribution
posted on 2017-12-01, 00:00 authored by Alvin LeeAlvin Lee, C Lambert
Large fast-food brands are seeking a more upmarket positioning to move away from their once cheap and fast-food origins. Perhaps more importantly, fast-food giants now try to educate customers about responsible consumption of fast-food, especially around issues relating to food nutrition values and the number of calories in fast-food products. The industry is also promoting physical activity and active lifestyle choices to diners.

History

Journal

Asian case research journal

Volume

21

Pagination

393-430

Location

Singapore

ISSN

0218-9275

eISSN

1793-6772

Language

English

Publication classification

C2 Other contribution to refereed journal

Copyright notice

2017, World Scientific Publishing

Issue

2

Publisher

World Scientific Publishing

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