File(s) under permanent embargo
Cross-country comparison of cigarette and vaping product marketing exposure and use: findings from 2016 ITC Four Country Smoking and Vaping Survey
journal contribution
posted on 2020-04-01, 00:00 authored by Y J Cho, J Thrasher, M Cummings, Hua YongHua Yong, S C Hitchman, A McNeill, G T Fong, D Hammond, J Hardin, L Li, E N LindblomObjective: To compare exposure to and use of certain cigarette and vaping product marketing among adult smokers and vapers in four countries with contrasting regulations - Australia (AU), Canada, England and the USA. Data sources: Adult smokers and vapers (n=12 294) from the 2016 International Tobacco Control (ITC) Four Country Smoking and Vaping Survey (4CV1). Analysis: Self-reported exposure to cigarette and vaping product advertising through point-of-sale, websites/social media, emails/texts, as well as exposure to and use of price offers were assessed for country differences using logistic regression models adjusted for multiple covariates. Results: Reported exposure to cigarette advertising exposure at point-of-sale was higher in the USA (52.1%) than in AU, Canada and England (10.5%-18.5%). Exposure to cigarette advertising on websites/social media and emails/texts was low overall (1.5%-10.4%). Reported exposure to vaping ads at point-of-sale was higher in England (49.3%) and USA (45.9%) than in Canada (32.5%), but vaping ad exposure on websites/social media in Canada (15.1%) was similar with England (18.4%) and the USA (12.1%). Exposure to vaping ads via emails/texts was low overall (3.1%-9.9%). Exposure to, and use of, cigarette price offers was highest in the USA (34.0 % and 17.8 %, respectively), but the use rate among those exposed was highest in AU (64.9%). Exposure to, and use of, price offers for vaping products was higher in the USA (42.3 % and 21.7 %) than in AU, Canada and England (25.9%-31.5 % and 7.4%-10.3 %). Conclusions: Patterns of cigarette and vaping product marketing exposure generally reflected country-specific policies, except for online vaping ads. Implications for research and policy are discussed.
History
Journal
Tobacco controlVolume
29Issue
3Pagination
295 - 304Publisher
BMJ Publishing GroupLocation
London, Eng.Publisher DOI
ISSN
0964-4563eISSN
1468-3318Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2019, Author(s) (or their employer(s))Usage metrics
Categories
No categories selectedKeywords
cigarette and vaping product marketingadult smokersScience & TechnologyLife Sciences & BiomedicineSubstance AbusePublic, Environmental & Occupational Healthadvertising and promotionglobal healthnon-cigarette tobacco productspublic policysurveillance and monitoringELECTRONIC CIGARETTESREPORTED EXPOSURETOBACCOPROMOTIONPRICEBANS
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC