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Culture, product type, and price influences on consumer purchase intention to buy personalized products online

journal contribution
posted on 2008-01-01, 00:00 authored by J Moon, Doren Chadee, S Tikoo
Culture, product type, and price influences on consumer purchase intention to buy personalized products online

History

Journal

Journal of business research

Volume

61

Issue

1

Pagination

31 - 39

Publisher

Elsevier

Location

New York, United States

Publisher DOI

ISSN

0148-2963

eISSN

1873-7978

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Consumer purchase intentionPersonalized productsOnline marketersPrice premiums

    Licence

    All Rights Reserved

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