Customer lifetime value and customer equity models using company-reported summary data

journal contribution

posted on 2023-10-25, 23:24 authored by T Wiesel, Bernd SkieraBernd Skiera, J Villanueva

Customer lifetime value and customer equity models using company-reported summary data

History

Journal

Journal of interactive marketing

Volume

25

Pagination

20-22

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/j.intmar.2010.12.003

ISSN

1094-9968

eISSN

1520-6653

Language

eng

Publication classification

CN.1 Other journal article

Copyright notice

2011, Direct Marketing Educational Foundation, Inc.

Issue

1

Publisher

Elsevier

Usage metrics

Categories

Information systems not elsewhere classified

Keywords

Business Economics Cash flow Customer lifetime values (CLV)Customer equity Value of the firm

Licence

All Rights Reserved

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