Customer lifetime value and customer equity models using company-reported summary data

Wiesel, T; Skiera, Bernd; Villanueva, J

Customer lifetime value and customer equity models using company-reported summary data

journal contribution

posted on 2023-10-25, 23:24 authored by T Wiesel, Bernd Skiera, J Villanueva

Customer lifetime value and customer equity models using company-reported summary data

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1.
DOI - Is version of https://doi.org/10.1016/j.intmar.2010.12.003

Location

Amsterdam, The Netherlands

Language

eng

Publication classification

CN.1 Other journal article

Copyright notice

2011, Direct Marketing Educational Foundation, Inc.

Journal

Journal of interactive marketing

Volume

25

Pagination

20-22

ISSN

1094-9968

eISSN

1520-6653

Issue

1

Publisher

Elsevier

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Keywords

Business Economics Cash flow Customer lifetime values (CLV)Customer equity Value of the firm

Customer lifetime value and customer equity models using company-reported summary data

History

Related Materials

Location

Language

Publication classification

Copyright notice

Journal

Volume

Pagination

ISSN

eISSN

Issue

Publisher

Usage metrics

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Keywords

Licence

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