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Customizing social media marketing

journal contribution
posted on 2015-01-01, 00:00 authored by C Schulze, L Schöler, Bernd SkieraBernd Skiera
Customizing social media marketing

History

Journal

MIT Sloan Management Review

Volume

56

Pagination

8-10

ISSN

1532-9194

Publication classification

C Journal article, C2.1 Other contribution to refereed journal

Issue

2

Publisher

Massachusetts Institute of Technology

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