Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation
journal contribution
posted on 2024-06-04, 07:13 authored by Charles Jebarajakirthy, Manish Das, Dhara Shah, Amit ShankarDeciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation
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Journal
Journal of Retailing and Consumer ServicesVolume
63Article number
102742Pagination
1-14Location
Amsterdam, The NetherlandsPublisher DOI
ISSN
0969-6989eISSN
1873-1384Language
engPublication classification
C1.1 Refereed article in a scholarly journalPublisher
ElsevierUsage metrics
Categories
Keywords
Affective commitmentBusinessBusiness & EconomicsCONSUMER INNOVATIVENESSCUSTOMER COMMITMENTFashion purchaseHedonic benefitsIMPACTInnovation seekingIn-store and online purchaseLOYALTYLUXURY FASHION CONSUMPTIONMulti-channel retailingPERCEIVED BENEFITSPERFORMANCEPRODUCTSALES PROMOTIONSocial SciencesUTILITARIAN
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