Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature

journal contribution

posted on 2025-08-25, 22:18 authored by CS Gregersen, Michael PolonskyMichael Polonsky, V Weber

Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature

History

Related Materials

1.
DOI - Is version of https://doi.org/10.1080/0267257X.2025.2542930

Location

Abingdon, Eng.

Open access

Yes

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Journal

Journal Of Marketing Management

Volume

41

Pagination

1002-1029

ISSN

0267-257X

eISSN

1472-1376

Issue

9-10

Publisher

Taylor & Francis

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Categories

Keywords

Positive spillover negative spillover moral licencing pro-environmental behaviour framework-based review

Licence

CC BY-NC-ND 4.0

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