Design and Marketing mHealth Solutions for Patients Undergoing Bariatric Surgery: A Qualitative Analysis of Stakeholder Requirements

Wright, Charlene; Kelly, Jaimon T; Dawson, Danielle; Campbell, Katrina L; Diversi, Tara; Hamilton, Kyra

Design and Marketing mHealth Solutions for Patients Undergoing Bariatric Surgery: A Qualitative Analysis of Stakeholder Requirements

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posted on 2025-09-09, 13:57 authored by Charlene Wright, Jaimon T Kelly, Danielle Dawson, Katrina L Campbell, Tara Diversi, Kyra Hamilton

Design and Marketing mHealth Solutions for Patients Undergoing Bariatric Surgery: A Qualitative Analysis of Stakeholder Requirements

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DOI - Is version of https://doi.org/10.1080/07359683.2025.2504824

Location

London, Eng.

Open access

Yes

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Journal

Health Marketing Quarterly

Volume

42

Pagination

229-256

ISSN

0735-9683

eISSN

1545-0864

Issue

2

Publisher

Taylor & Francis

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Keywords

Bariatric surgery behavior change Business Business & Economics CARE digital health GAME HEALTH Health Care Sciences & Services Health Policy & Services healthcare marketing Life Sciences & Biomedicine mHealth mobile application Science & Technology Social Sciences

Licence

CC BY-NC-ND 4.0

Design and Marketing mHealth Solutions for Patients Undergoing Bariatric Surgery: A Qualitative Analysis of Stakeholder Requirements

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Related Materials

Location

Open access

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