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Determining the professional sport broadcasting landscape : an Australian football club perspective
journal contribution
posted on 2005-09-01, 00:00 authored by Paul TurnerPaul Turner, David ShilburyDavid ShilburyThe professional sport broadcasting landscape has received much attention from an economic and legal perspective. While the economic and legal focus has been the predominant association with sport broadcasting, there has been little research undertaken into the breadth of delivery and significance of broadcast coverage. The aim of this paper was to identify the professional sport broadcasting landscape in Australia. The sport broadcast landscape was examined from the perspective of two professional football codes. In-depth interviewing of senior managers of 11 AFL, and 10 NRL clubs was undertaken with the resulting data analysed, coded and emergent themes identified. Three core themes emerged: identified as territory, distribution and profile. A further seven sub-themes specific to the outcomes associated within each category were also identified. Major findings highlight the territorial nature of the Australian professional football league market, identifying the way in which clubs are representative of particular regions. Issues associated with free-to-air delivery, brand recognition and core market attributes were also identified. Results are presented; implications for management and opportunities for future research are discussed.
History
Journal
Sport management reviewVolume
8Issue
2Pagination
167 - 193Publisher
Elsevier LtdLocation
Kidlington, EnglandPublisher DOI
ISSN
1441-3523eISSN
1839-2083Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2005, SMAANZUsage metrics
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