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Developing Co-Creation Research in Food Retail Environments: A Descriptive Case Study of a Healthy Supermarket Initiative in Regional Victoria, Australia

journal contribution
posted on 2023-07-18, 03:52 authored by Carmen VargasCarmen Vargas, Jill WhelanJill Whelan, L Feery, D Greenslade, M Farrington, J Brimblecombe, F Thuruthikattu, Steven AllenderSteven Allender
Research into the co-creation of healthy food retail is in its early stages. One way to advance co-creation research is to explore and understand how co-creation was applied in developing, implementing, and evaluating a heath-enabling initiative in a supermarket in regional Victoria, Australia. A case study design was used to explore and understand how co-creation was applied in the Eat Well, Feel Good Ballarat project. Six documents and reports related to the Eat Well, Feel Good Ballarat project were analyzed with findings from the focus groups and interviews. Motivations to develop or implement health-enabling supermarket initiatives differed among the participants. Participants considered that initial negotiations were insufficient to keep the momentum going and to propose the value to the retailers to scale up the project. Presenting community-identified needs to the supermarket helped gain the retailer’s attention, whilst the co-design process helped the implementation. Showcasing the project to the community through media exposure kept the supermarket interested. Retailers’ time constraints and staff turnover were considered significant barriers to partnership building. This case study contributes insights into applying co-creation to health-enabling strategies in food retail outlets using two co-creation frameworks.

History

Journal

International Journal of Environmental Research and Public Health

Volume

20

Pagination

6077-6077

Location

Switzerland

ISSN

1661-7827

eISSN

1660-4601

Language

en

Issue

12

Publisher

MDPI AG