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Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
journal contribution
posted on 2014-12-31, 00:00 authored by Rahim Hussain, Ahmed FerdousAhmed FerdousDeveloping a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
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Journal
The Marketing ReviewVolume
14Issue
4Pagination
429 - 443Publisher
Westburn PublishersLocation
Helensburgh, ScotlandPublisher DOI
ISSN
1469-347XLanguage
EngPublication classification
C Journal article; C1 Refereed article in a scholarly journalCopyright notice
2014, Westburn PublishersUsage metrics
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