Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities

Hussain, Rahim; Ferdous, Ahmed

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Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities

journal contribution

posted on 2014-12-31, 00:00 authored by Rahim Hussain, Ahmed FerdousAhmed Ferdous

Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities

History

Journal

The Marketing Review

Volume

14

Issue

4

Pagination

429 - 443

Publisher

Westburn Publishers

Location

Helensburgh, Scotland

Publisher DOI

https://doi.org/10.1362/146934714X14185702841406

ISSN

1469-347X

Language

Eng

Publication classification

C Journal article; C1 Refereed article in a scholarly journal

Copyright notice

2014, Westburn Publishers

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File(s) under permanent embargo

Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities

History

Journal

Volume

Issue

Pagination

Publisher

Location

Publisher DOI

ISSN

Language

Publication classification

Copyright notice

Usage metrics

Categories

Keywords

Licence

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