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Developing a scale to measure the enjoyment of Web experiences

journal contribution

posted on 2008-01-01, 00:00 authored by A Lin, S Gregor, Mike Ewing

Developing a scale to measure the enjoyment of Web experiences

History

Journal

Journal of Interactive Marketing

Volume

22

Issue

4

Pagination

40 - 57

Publisher

Elsevier

Location

London, England

Publisher DOI

https://doi.org/10.1002/dir.20120

ISSN

1094-9968

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2008, Elsevier

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Categories

Information systems not elsewhere classified

Keywords

Social Sciences Business Business & Economics USER ACCEPTANCE INFORMATION ENVIRONMENTS CONSUMERS SITES Information Systems

Licence

All Rights Reserved

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