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Developing better public policy to motivate responsible environmental behavior - an examination of managers' attitudes and perceptions towards controlling introduced species
journal contribution
posted on 2004-04-01, 00:00 authored by Michael PolonskyMichael Polonsky, Wayne Binney, J HallThis paper examines the application of public policy, including social marketing, to programs designed to control an environmentally harmful introduced species in Australia. Managers involved in dealing with the issue identify a range of factors that contribute to the lack of success of existing control programs. The results suggest that there needs to be a broad-based integrated program that incorporates changes in stakeholders' attitudes as well as governmental resources and support for implementation of relevant initiatives.
History
Journal
Journal of nonprofit & public sector marketingVolume
12Issue
1Pagination
93 - 107Publisher
Taylor & FrancisLocation
Abingdon, EnglandPublisher DOI
ISSN
1049-5142eISSN
1540-6997Language
engNotes
The original publication can be found at http://www.HaworthPress.com. 2004, Haworth, Binghamton, N.Y., Developing Better Public Policy to Motivate Responsible Environmental Behavior-An Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced Species, in the Journal of Nonprofit & Public Sector Marketing, Volume 12, Issue 1, April 2004, pages 93 - 107Publication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2004, Haworth PressUsage metrics
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