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Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation

Version 2 2024-06-04, 08:52
Version 1 2014-10-28, 10:29
journal contribution
posted on 2024-06-04, 08:52 authored by M Steel, Chris DubelaarChris Dubelaar, M Ewing
Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation

History

Journal

Industrial marketing management

Volume

42

Pagination

1328-1344

Location

New York, N. Y.

Publisher DOI

ISSN

0019-8501

eISSN

1873-2062

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2013, Elsevier

Issue

8

Publisher

Elsevier

Publication URL

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    Research Publications

    Categories

    Keywords

    customer relationship management (CRM)contextCRM implementation970115 Expanding Knowledge in CommerceSchool of Management and Marketing

    Licence

    All Rights Reserved

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