Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing Decisions

journal contribution

posted on 2010-01-01, 00:00 authored by Bernd SkieraBernd Skiera

Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing Decisions

History

Journal

Marketing ZFP

Volume

32

Pagination

91-100

Location

Munich, Germany

ISSN

0344-1369

Language

eng

Publication classification

CN.1 Other journal article

Issue

JRM 1

Publisher

C.H. Beck

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Categories

Marketing not elsewhere classified

Keywords

Uncategorised value

Licence

All Rights Reserved

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