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Discovering highly profitable travel patterns by high-utility pattern mining

Version 2 2024-06-05, 04:52
Version 1 2019-10-15, 10:08
journal contribution
posted on 2024-06-05, 04:52 authored by Quan VuQuan Vu, Gang LiGang Li, R Law
Travel diaries have been widely used by tourism researchers to gain insights into the travel behaviors of travelers because of their rich information. However, their potentials have not been fully utilized due to the unawareness of the utility information hidden within. Existing works have mainly focused on identifying popular travel patterns in the travel diaries, while overlooking their potential profitable benefits. To fill this gap, we introduce the concept of “utility” into the analysis of travel diaries and present high-utility pattern mining technique for the effective discovery of highly valuable travel patterns. We demonstrate the benefit of this approach through a case study using a large-scale travel diary data set constructed from venue check-in data. The findings are useful for tourism managers to develop valuable travel packages. The presented approach is general and can be applied to various tourism contexts to explore highly profitable travel and purchasing patterns.

History

Journal

Tourism Management

Volume

77

Article number

ARTN 104008

Pagination

1 - 13

Location

Amsterdam, The Netherlands

ISSN

0261-5177

eISSN

1879-3193

Language

English

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2019, Elsevier

Publisher

ELSEVIER SCI LTD