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Dispossessing vulnerable consumers: derealization, desubjectification, and violence

Version 2 2024-06-13, 12:29
Version 1 2018-09-18, 15:17
journal contribution
posted on 2024-06-13, 12:29 authored by R Varman, D Vijay
This article draws upon the work of Judith Butler to explain how violence is deployed against vulnerable consumers. It examines a site in which a commercial complex including a shopping mall is to be constructed in Ejipura, Bangalore (India), by displacing the poor from their slums. It offers insights into the mechanisms of violent dispossession that inhere liberal modes of governance of consumers. Moreover, this study attends to derealization that desubjectifies vulnerable consumers. It further helps to comprehend why violence remains in the zone of ellipsis without any popular revulsion against it.

History

Journal

Marketing theory

Volume

18

Pagination

307-326

Location

London, Eng.

ISSN

1470-5931

eISSN

1741-301X

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2018, The Authors

Issue

3

Publisher

SAGE Publications

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