Do managers overreact to each others' promotional activity? Further empirical evidence

journal contribution

posted on 2024-06-04, 15:36 authored by RJ Brodie, Andre BonfrerAndre Bonfrer, J Cutler

Do managers overreact to each others' promotional activity? Further empirical evidence

History

Journal

International Journal of Research in Marketing

Volume

13

Pagination

379-387

Publisher DOI

https://doi.org/10.1016/S0167-8116(96)00020-1

ISSN

0167-8116

Language

en

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

4

Publisher

Elsevier BV

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Categories

Marketing not elsewhere classified

Keywords

Uncategorised value

Licence

All Rights Reserved

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