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Do managers overreact to each others' promotional activity? Further empirical evidence

Version 2 2024-06-04, 15:36
Version 1 2022-03-22, 08:41
journal contribution
posted on 2024-06-04, 15:36 authored by RJ Brodie, Andre BonfrerAndre Bonfrer, J Cutler
Do managers overreact to each others' promotional activity? Further empirical evidence

History

Journal

International Journal of Research in Marketing

Volume

13

Pagination

379-387

ISSN

0167-8116

Language

en

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

4

Publisher

Elsevier BV

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