Deakin University
Browse

File(s) under permanent embargo

Do service and merchandise exporters behave and perform differently? : a New Zealand investigation

journal contribution
posted on 1998-01-01, 00:00 authored by Doren Chadee, J Mattsson
Research on export behaviour and the determinants of export performance of manufacturing firms abounds in the literature. By contrast relatively little research has been undertaken that focuses on service exporters despite the growing importance of service exports in most advanced industrialised countries. This paper compares the export behaviour and performance of service firms to those of manufacturing firms. The study is based on a survey of 155 small and medium size exporters from New Zealand. The results suggest that service exporters are distinctively unique in many respects and exhibit export behaviours that are different from exporters of merchandise. Generally, service firms have greater flexibility to adapt their products to the specific requirements of their customers, use direct export channels more often and are also more proactive than merchandise firms in the establishment of future export strategies. Overall, the size and commitment of service exporters have the greatest influence on their performance.

History

Journal

European journal of marketing

Volume

32

Issue

9/10

Pagination

830 - 842

Publisher

Emerald Group Publishing

Location

Bingley, England

ISSN

0309-0566

eISSN

1758-7123

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1998, Emerald Group Publishing Limited

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC