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Do universities that are more market orientated perform better?
journal contribution
posted on 1998-01-01, 00:00 authored by A Caruana, B Ramaseshan, Mike EwingAmid rapid changes in the tertiary education sector witnessed in recent years, issues such as performance and accountability are becoming increasingly important. Among other things, market orientation has often been linked to performance. Investigates the degree of market orientation and its effect on performance at Australian and New Zealand universities. Results confirm a positive relationship between market orientation and overall performance: providing support for the relevance of market orientation to universities. Confirms the importance of the responsiveness dimension. Another interesting finding is that there is no significant difference in the level of market orientation between business and non-business schools or departments in universities in Australia and New Zealand. Implications, limitations and directions for further research are also discussed.
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Journal
International journal of public sector managementVolume
11Issue
1Pagination
55 - 70Publisher
EmeraldLocation
Bingley, Eng.Publisher DOI
ISSN
0951-3558Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1998, MCB University PressUsage metrics
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