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Does personality congruence explain luxury brand attachment? The results of an international research study

Version 2 2024-06-13, 16:42
Version 1 2022-10-26, 22:38
journal contribution
posted on 2024-06-13, 16:42 authored by R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, KP Wiedmann, C Halliburton, P Chan, J Tsuchiya, II Skorobogatykh, H Oh, R Singh, M Ewing, Y Lee, L Fei, CR Chen, NYM Siu
Does personality congruence explain luxury brand attachment? The results of an international research study

History

Journal

Journal of Business Research

Volume

120

Pagination

462-472

ISSN

0148-2963

eISSN

1873-7978

Language

English

Publication classification

C1 Refereed article in a scholarly journal

Publisher

ELSEVIER SCIENCE INC