Does personality congruence explain luxury brand attachment? The results of an international research study

Donvito, R; Aiello, G; Grazzini, L; Godey, B; Pederzoli, D; Wiedmann, KP; Halliburton, C; Chan, P; Tsuchiya, J; Skorobogatykh, II; Oh, H; Singh, R; Ewing, M; Lee, Y; Fei, L; Chen, CR; Siu, NYM

Does personality congruence explain luxury brand attachment? The results of an international research study

journal contribution

posted on 2024-06-13, 16:42 authored by R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, KP Wiedmann, C Halliburton, P Chan, J Tsuchiya, II Skorobogatykh, H Oh, R Singh, M Ewing, Y Lee, L Fei, CR Chen, NYM Siu

Does personality congruence explain luxury brand attachment? The results of an international research study

History

Journal

Journal of Business Research

Volume

120

Pagination

462-472

Publisher DOI

https://doi.org/10.1016/j.jbusres.2020.06.047

ISSN

0148-2963

eISSN

1873-7978

Language

English

Publication classification

C1 Refereed article in a scholarly journal

Publisher

ELSEVIER SCIENCE INC

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Keywords

Social Sciences Business Business & Economics Brand-store-consumer personality Personality congruence Brand attachment Luxury FASHION STORE PERSONALITY SELF-CONGRUITY SCALE DEVELOPMENT RESPONSE STYLES CONSUMER DIMENSIONS INTENTION LOYALTY IMPACT BIG-5 3506 Marketing 3507 Strategy, management and organisational behaviour

Does personality congruence explain luxury brand attachment? The results of an international research study

History

Journal

Volume

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Publisher DOI

ISSN

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Publication classification

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