Effective Multiplatform Advertising Policy
Version 2 2024-06-02, 14:14
Version 1 2021-08-26, 08:59
journal contribution
posted on 2024-06-02, 14:14 authored by K Huang, Luxing YangLuxing Yang, X Yang, YY TangEffective Multiplatform Advertising Policy
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Journal
IEEE Transactions on Systems, Man, and Cybernetics: SystemsVolume
52Pagination
4483-4493Location
Piscataway, N.J.ISSN
2168-2216eISSN
2168-2232Language
EnglishPublication classification
C1 Refereed article in a scholarly journalIssue
7Publisher
IEEEPublication URL
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No categories selectedKeywords
Adaptation modelsAdvertisingAutomation & Control SystemsComputer ScienceComputer Science, CyberneticsExpected benefitmarketingMathematical modelMediamultiplatform advertising (MPA) policyNumerical modelsoptimal controlOptimal controlOPTIMAL-CONTROL MODELSoptimality systemPRODUCTScience & TechnologySTRATEGIESTechnologyUpper boundword-of-mouth (WOM) propagation4602 Artificial intelligence4699 Other information and computing sciences
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