Effects of animation on attentional resources of online consumers

https://hdl.handle.net/10779/DRO/DU:22093646

journal contribution

posted on 2024-06-06, 05:12 authored by Muller CheungMuller Cheung, W Hong, JYL Thong

Effects of animation on attentional resources of online consumers

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DOI - Is version of https://doi.org/10.17705/1jais.00464

Publication classification

C1.1 Refereed article in a scholarly journal

Journal

Journal of the Association for Information Systems

Volume

18

Pagination

605-632

ISSN

1558-3457

eISSN

1536-9323

Issue

8

Publisher

Association for Information Systems

Publication URL

http://dx.doi.org/10.17705/1jais.00464

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