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Egregiousness and boycott intensity: evidence from the BP Deepwater Horizon oil spill
journal contribution
posted on 2018-01-01, 00:00 authored by Z Wang, Alvin LeeAlvin Lee, Michael PolonskyMichael PolonskyConsumer boycotts are triggered by egregious events, but the literature has not distinguished the level of egregiousness from consumers’ preferences or disutility associated with a given level of egregiousness, nor has the literature studied how these two components of egregiousness affect boycott intensity. We provide a model of market-level boycotts that distinguishes the two egregiousness components. Consistent with the predictions of our model, the market-level intensity of consumer boycotting of BP-branded gasoline, which was triggered by the BP Deepwater Horizon oil spill, increased with the spill’s egregiousness level, approximated by the officially reported daily amount of oil leaked into the ocean and by other measures (i.e., the duration of the spill and the intensity of media coverage), and with consumers’ disutility from egregiousness, approximated by an area’s environmentalism and its proximity to the Gulf of Mexico.
History
Journal
Management ScienceVolume
64Issue
1Pagination
149 - 163Publisher
Institute for Operations Research and the Management Sciences (I N F O R M S)Location
Catonsville, Md.Publisher DOI
ISSN
0025-1909eISSN
1526-5501Language
engPublication classification
C1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2016, INFORMSUsage metrics
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No categories selectedKeywords
egregiousnessboycottBP oil spillenvironmentalismSocial SciencesScience & TechnologyTechnologyManagementOperations Research & Management ScienceBusiness & EconomicsRETAIL GASOLINE MARKETSCONSUMER BOYCOTTSVERTICAL RELATIONSHIPSSOUTHERN CALIFORNIAEMPIRICAL-EVIDENCECONTRACT CHANGESAFFECT COMMERCEFRENCH WINEIMPACTMOTIVATIONS
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