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Empirical analysis of customer behaviors in Chinese e-commerce

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journal contribution
posted on 2010-10-01, 00:00 authored by J Wang, K Gao, Gang LiGang Li
With the burgeoning e-Business websites, E-Commerce in China has been developing rapidly in recent years. From the analysis of Chinese E-Commerce market, it is possible to discover customer purchasing patterns or behavior characteristics, which are indispensable knowledge for the expansion of Chinese E-Commerce market. This paper presents an empirical analysis on the sale transactions from the 360buy website based on the analysis of time interval distributions in perspectives of customers. Results reveal that in most situations the time intervals approximately obey the power-law distribution over two orders of magnitudes. Additionally, time interval on customer’s successive purchase can reflect how loyal a customer is to a specific product category. Moreover, we also find an interesting phenomenon about human behaviors that could be related to psychology of customers. In general, customers’ requirements in different product categories are similar. The investigation into individual behaviors may help researchers understand how customers’ group behaviors generated.

History

Journal

Journal of networks

Volume

5

Issue

10

Season

Special Issue : Information Security and Applications

Pagination

1177 - 1184

Publisher

Academy Publisher

Location

Oulu, Finland

ISSN

1796-2056

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2010, ACADEMY PUBLISHER

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